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In the UK it is estimated that 55% of mobile phone users access the internet using an internet enabled smartphone on a daily basis. Research also shows that smartphone are used whilst using other media such as listening to music, watching TV or reading a newspaper. Commonly, users access the internet with their smartphones whilst at home, on the go, at work, in a store or on public transport. Common uses of an internet enable mobile phone are to stay connected using email/social media, for entertainment, search for information and to make smart shopping decisions.
Textmimedia can help your business tap in this massive audience with our mobile marketing services
Smartphones are commonly use for location based searches, with an estimated 81% of users looking for local information such as the nearest bar or builder. 68% of users take action in the form of a visit to a website, telephone call or making a store visit. 31% of users will then go on to make a purchase online or in store. Other action includes writing a review about a business and word of mouth recommendation to someone else.
The use of mobile smartphones is changing our shopping habits with 45% of smartphone owners using their phone in the purchasing process. 24% of users carry a smartphone with the intention to compare product prices and read product information. 21% of users have changed their minds when purchasing a product or service in store as a result from gathering information on their mobile device. 51% of users make a purchase after researching on a smartphone with 28% of smartphone users making purchased through their smartphone device.